Making Waves on the Waterfront

Neighborhood: Embarcadero


San Francisco’s northern waterfront has long been a site of legendary innovation. Before the tech boom revolutionized the world, local inventors were dreaming up modern staples like denim jeans and TVs. Labor and human rights organizers catalyzed movements. It’s a city defined by forward progress — if you slow down, you get left in the dust.

Feel the surge of disruption that ripples throughout the San Francisco waterfront. Learn about the Gold Rush pioneers, entrepreneurs, inventors and architects that created this modern marvel of a city. We’ll explore level ground (no hills to climb), visiting a grand collection of historic sites and hidden parks, all along the sensational northern shoreline.

Next Tours

  • Saturday, July 10 at 2:00 pm given by Sarah WolfishSign Up
  • Saturday, August 14 at 2:00 pm given by Daniel McFarlandSign Up
  • Saturday, September 11 at 2:00 pm given by Sarah WolfishSign Up
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2nd Saturdays at 2PM. Check Calendar for additional dates.


Tour Length: Approximately 1-1/2 to 2 hours


Meet in front of the Ferry Building under the clock tower, at the foot of Market St. Public transportation: MUNI lines 12, 14, F Historic Streetcar; MUNI/BART Embarcadero Station

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Please note: Private groups tours required for groups of 8 or more.