Making Waves on the Waterfront

Neighborhood: Embarcadero


San Francisco’s northern waterfront has long been a site of legendary innovation. Before the tech boom revolutionized the world, local inventors were dreaming up modern staples like denim jeans and TVs. Labor and human rights organizers catalyzed movements. It’s a city defined by forward progress — if you slow down, you get left in the dust.

Feel the surge of disruption that ripples throughout the San Francisco waterfront. Learn about the Gold Rush pioneers, entrepreneurs, inventors and architects that created this modern marvel of a city. We’ll explore level ground (no hills to climb), visiting a grand collection of historic sites and hidden parks, all along the sensational northern shoreline.

Next Tours

  • Saturday, December 14 at 2:00 pm given by Daniel McFarland
  • Wednesday, January 1 at 2:00 pm given by Spencer Whatcott
  • Saturday, January 11 at 2:00 pm given by David Soref
  • Saturday, February 8 at 2:00 pm given by TBD
View Calendar


2nd Saturdays at 2PM. Check Calendar for additional dates.


Meet in front of the Ferry Building under the clock tower, at the foot of Market St. Public transportation: MUNI lines 12, 14, F Historic Streetcar; MUNI/BART Embarcadero Station

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Please note: Private groups tours required for groups of 8 or more.